What Are KPIs and How You Can Use Them to Grow Your Business

If you are researching KPIs, you have probably set up a marketing strategy or are at least working towards one. KPI is short for Key Performance Indicators. To put it simply, they highlight how a certain activity is doing, hence the performance. By identifying certain indicators, you will know exactly what to look for when […]

5 Tips on How to Create an Engaging Web Copy Convert

If you attended high school or university in the United States, you were probably asked to write a good amount of papers. More often than not, these papers had to be of a certain length. In short, we have been trained to be verbose when it comes to writing, so we need to untrain ourselves […]

Should You Build Your Own Website?

Websites, it seems like every business has one and for good reason too! Now it’s time for you to join the bandwagon; it is time for you to build a website. The question that follows is usually “can I build my own website? Or should I get someone else to do it?  Commitment  Well, in […]

Why Use Email Marketing

Many business owners overlook email marketing; however, it is one of the most important marketing tools available out there. Unlike other forms of marketing, email mail marketing provides the business owner with the ability to leverage its digital assets to its fullest extent, allows for relationship building, and increases ROI. According to The Radicati Group, […]