Setting Your SEO Expectations: Who, What, Where, When, & Why

Setting Your SEO Expectations: Who, What, Where, When, & Why

It is very easy to set unrealistic expectations when you first create your SEO strategy. This can be problematic because it often leads business owners like yourself to give up on SEO and therefore lose out on tremendous digital opportunities.

Setting Your SEO expectations

Before you begin your Search Engine Optimization journey, it is important to keep in mind that SEO is a lengthy process. It requires a lot of time, effort, and probably a lot more patience than you’d expect. 

Patience is required because it takes time to research your keywords, develop a strategy, execute the strategy, and see results. Even after you see results, the process continues. 

Imagine a basketball player during the game, the objective is to get the ball, take the shot, score, and do it all over again. The process doesn’t stop when the player catches the ball. If she does, someone else will inevitably come and take the ball away. 

You are the player, and everyone else in your industry and location is competing for the same spot, the objective is to maintain it, and that requires constant effort. 

Search Engine Optimization Tips to Keep in Mind

It is important to keep in mind the goal of search engines is to create the best search user experience possible. To do that, they have to constantly update and change their search engine algorithms. For example, they may change the way they display search results or how many results are on each page. 

What this means for you is that you have to constantly be up to date with the latest changes to the algorithm in order to enhance and maintain your SEO efforts. 

Another tip to keep in mind is that it takes a while for search engines to go through your website and interact with it. Which means that you might not see the results as quickly as you’d like to. 

One thing that would help these search engines interact with your website more efficiently is having a good site map. This helps the search engine index your website into comprehensible categories. 

It is important to note as you develop and execute your SEO strategy you are not just optimizing for search engines, AKA machines, you are also optimizing for people. If people are not interacting and benefiting from your content then there is no sense in optimizing your SEO. Remember that at the heart of the search engine’s goal is creating a better user experience. If your site does not advance that mission, then it will not rank well. 

How Search Engine Optimization Affects Your Business 

I won’t lie to you and tell you that this is easy, but despite the effort, SEO is well worth it for your business. 

Take a moment to reflect on how you search for things online. Your customers are probably doing the same thing. They are typing in words and looking for content that matches what they are looking for. 

Typically the searcher begins with general terms; if the search result does not yield what they are looking for, then they begin to use terms that are more specific and will display more relevant results. 

The words that the searcher chooses says a lot about what they are looking to do. For example a search for “hiking in Southern California” followed by “weather in Mt. Rubidoux” indicates that the searcher’s intent is to hike Mt. Rubidoux. 

As a business owner working on SEO, you would want to create content that links the two search inquiries and delivers the desired results. 

At this point, it may seem like a game of chance, but the chances increase the more you know about your customers, the keywords that they use, as well as what the products or services that you offer do for the customer. Once you have an in depth understanding, the chances increase.

The best part about SEO marketing is that it is measurable. Once you connect your websites to an analytics tool, like Google Analytics, you can track the points of interactions on your website. You can check where they leave the website, the pages they go on, the buttons they follow and so forth. 

The idea is to take that data, analyze it, change your strategy if need be,  make sure that they align with your business goals. 

So how does SEO affect your business? 

Well, it is the backbone of your online marketing efforts. SEO guides your business focus, provides the framework for building meaningful relationships with your clients, and sets up a way to measure your business goals.  

How Does Search Engine Optimization Actually Work?

Let’s begin with the overall objective, that is to get your website to become visible in organic search results, organic results are ones that are not sponsored. 

With that in mind, SEO begins by making changes to the technical part of your website. In effect, you want to make sure that the back end of your website is organized in such a way that would allow search engines like Google and Bing to easily read, categorize, and link your website to the search queries. 

So, let’s break that down. 

When you create a website, search engines use a software technology that crawls your website. Think of it like a spider and it’s web. Once the crawler is on the website, it categorises your content into relevant categories that it has in its database that is based on multiple elements, like location & content. 

When a person searchers the search engine, and if your SEO is done correctly your page should be indexed, your page will show up in the search results/ 

In summary, knowing the who, what, where, why, and how of SEO is essential for ranking higher on search engines, and it is something to keep in mind as you go on with your digital marketing strategy. 

I sincerely hope that you enjoyed this article, if you did, please remember to subscribe to our weekly newsletter. 

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