So many people try Facebook Ads, but they come back saying that they do not work. The main reason for that is that ads need to be executed in the right way and delivered to the right people. If done correctly, Facebook Ads can tremendously help your business. The most beneficial aspects of Facebook ads are lead generation, retargeting, and offers.
Lead Generation is primarily done through lead Ads which are ads that will collect emails from those who click on the ads once they click submit. Once they click submit then all their information will be sent over to whatever email marketing tools you use. The simplicity of the process makes it easier to connect with your desired audience.
Retargeting is established by placing an advertisement in front of someone who has already interacted with your content, website, or any material you have put out.
Offer is when an actual offer is placed in the ad. For example buy one get one for 50% off.
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