Writing a Vision and Mission Statement

If you’ve talked to almost anyone in business, you’ve probably heard of the importance of having a mission and vision statement. You may have even developed these statements. In this article we will talk about writing and bettering your vision and mission for your organization.

Vision Statement

A vision statement can be such a buzzword in today’s business world, so it may seem like this big confusing thing; however, it is actually quite simple. A vision statement is the company’s outlook for its future. In other words, where is the company headed?

We know that a vision statement is an essential part of creating a business plan, but why? 

Well, because it sets in motion your strategic plan for your company, and it gives it a clear path to proceed towards. Not only does it help you identify the future overall look of your company, but it also helps your employees,potential employees, and customers know your core values. 

Typically, your vision statement should answer the following  questions: 

  1. What does your company aspire to be/do?
  2. How does your company plan on doing that?
  3. How would you like to impact the community? 

The first step in creating your company’s vision statement is to begin with a timeframe in mind. How long would you want to take for your company to accomplish that vision? This could be 5, 10, or 15 years; it could even be for the entire lifetime of your company.  The second step is to take your time, do your research, write, and then rewriter. Basically, it is to acknowledge that your vision may not be the first sentence you write down. Write things down, brainstorm, do some research, and then decide. It should not be something that is taken lightly, nor should it be something that is done in one sitting. 

Take you time, get feedback. Your goal should be to create a vision statement that resonates with you, your employees, and your customers.

Take a look at these examples where you will find that the vision is clear, purposeful, and inspiring. 

  • Teach for America: One day, all children in this nation will have the opportunity to attain an excellent education.
  • Creative Commons: Realizing the full potential of the internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity.
  • Disney: To be one of the world’s leading producers and providers of entertainment and information.

Mission Statement 

Your mission statement differs from a vision statement in that it provides tangible goals to abstract concepts. It defines the product or service you are offering, as well as your target market. It also identifies the problem or passion that your company focuses on. As always in business, the first step in writing a great mission statement is by doing your research. Look at companies that you admire; you may have not read their mission statements before. This would be a good time to do that because odds are the reason why have left a great impression on you is because they have a clear understanding of who they are and what they do. This governs their business ventures, and once you see it read their mission statements, you will be able to see how it trickles down to their products and services. The second step is to answer the following questions: – What products or services does your company offer? –  Who is your desired customer base? –  Does your company solve a problem or highlights a passion for the customer? – How does your company solve that problem or highlight that passion? 

The third step is to set it aside for a little, then come back to it. The key to good writing is rewriting! So, you will want to get feedback, ask questions, edit, and write and rewrite until you’ve perfected your statement. Take a look at these example, and you can see how their mission is clear, and identifies the who, what, where, when, and why!

  • Teach for America: Teach For America finds, develops, and supports a diverse network of leaders, working together to end educational inequity. Our alumni, corps members, and staff work in schools and in every sector and field that helps shape educational opportunity in America. The TFA community is bound by a set of Core Values and a shared commitment to Diversity, Equity and Inclusiveness we envision for our country.
  • Creative Commons: Provide Creative Commons licenses and public domain tools that give every person and organization in the world a free, simple, and standardized way to grant copyright permissions for creative and academic works; ensure proper attribution; and allow others to copy, distribute, and make use of those works.
  • Disney: To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.“

If you were to compare the vision and the mission statements of the companies we looked at, you will see that they go hand in hand. The mission statement takes the vision and gives it a concrete meaning. I hope you enjoyed this article! If you did, please share it on your social circles. 

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