Things to know Before Making a Digital Marketing Strategy

Digital marketing has a lot of new and fancy tools that you may want to explore, but before you do that, you will need to go back to the basics. One of the most basic and fundamental notions of digital marketing and marketing in general is the creation of a marketing strategy.

In this podcast, we will discuss:

• The five Ps
• Environmental Segments
• Target Market
• Finding Your Competitive Advantage

5  Factors that Affect Demand 

1. Income

2. Population Size 

3. Competition 

4. Taste or Preference

5. Expectations 

Interview with Michelle Person 

Michelle is an author and the founder of Just Like Me Books. She has an amazing story and a wonderful initiative to share with all of us!  

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