Pictures & Social Media

In this episode we talk about how to effectively use images to create more engagement on different social media platforms

Community Management

One of the greatest pitfalls that businesses fall into when it comes to social media is that they use social media as a broadcast channel. There is still a mindset that carried over from television broadcasting, that is of a platform where the audience’s only role is to listen. This however does not work in […]

Who is my Customer?

This episode discusses the following 3 things: 1. Customer Person. 2. The importance of a customer persona in business. 3. Example.

How Can Social Media Help My Business?

In this episode we talk about 3 things: 1. Understanding the different types of media. 2. Thinking strategically. 3. Time is money.