What is a Customer Journey?

What is a Customer Journey? You know that one time you were deciding between buying a Coke and a Pepsi? Well, whichever you decision landed on, there was something that led you to that decision. Small as it may be, you had a customer journey. Before buying a product, a customer goes through the process […]

Should You Invest in a Franchise?

Should You Invest in a Franchise? Let’s first begin by answering the basic questions; what is a franchise? A franchise is the type of business where a company supplies a product or service along with the trademark of the company to others who will open and operate the business under the given name. This company […]

Understanding Your Customer Needs And Behaviors

Understanding Your Customer Needs And Behaviors One of the biggest mistakes that I see when it comes to marketing, is that sometimes business owners think they can target all the customers with the same marketing campaign. This includes potential as well as current customers. As if when it comes to marketing there is a one […]

Partnerships, the Good, the Bad and the Ugly?

Partnerships, the Good, the Bad and the Ugly? Have you ever been talking to your friend, and you both came up with the most brilliant business idea? This is exactly what happened with the very famous Ben and Jerry’s ice cream.  In 1978, Ben Cohen and Jerry Greenfield decided to start an ice cream business […]