80/20 Rule in Social Media 

Undoubtedly, social media is very important, and over the years, you have heard that it is essential for your business. In this article we are going to define some key points and provide some tips on how to improve.    Measuring Engagement Engagement is an essential part of social media marketing. When you create your posts, […]

Your Website it Your Online Real Estate 

Ever considered investing in online real estate for your business? No? You should, websites can be great for your business and it is your biggest online real estate investment. It is a plot of virtual land that allows you to build the business that your heart desires, just like if you had a physical plot […]

5 Stages Your Customers Go Through When They are Looking at Your Products & Services 

5 Stages Your Customers Go Through When They are Looking at Your Products & Services 

Your customers typically go through 5 stages in their buying process. Knowing these stages will help you reach your customers and potential customers where they are at so that you can tailor your messaging to their needs. Stage 1 – Problem Recognition The first stage is problem recognition. This is when your potential customers first […]

Setting Your SEO Expectations: Who, What, Where, When, & Why

Setting Your SEO Expectations: Who, What, Where, When, & Why It is very easy to set unrealistic expectations when you first create your SEO strategy. This can be problematic because it often leads business owners like yourself to give up on SEO and therefore lose out on tremendous digital opportunities. Setting Your SEO expectations Before […]