What You Need to Know About Search Engine Optimization – SEO

What You Need to Know About Search Engine Optimization SEO Search Engine Optimization or SEO can sound like a daunting concept, but once you understand the basic structure, it becomes a lot easier to add to your business strategy.  What is search engine optimization (SEO)? Search Engine Optimization is simply taking your website, or the […]

Writing, Websites, & What You Need to Know

Do you ever read the entire website when you visit it? Odds are your answer is “no”, and you are not alone. When writing for websites, you have to keep in mind that there are certain behaviors people tend to exhibit when visiting a site that they do not when reading a book or printable […]

The Secret to Great Landing Pages

The Secret to a Great Landing page

Landing pages are a great way to convert your website visitors into customers. These pages are usually built into your website; they are designed in a way that will direct the attention towards a particular call of action. Although there is not one way to design these landing pages, there are a few things that […]

What Are KPIs and How You Can Use Them to Grow Your Business

If you are researching KPIs, you have probably set up a marketing strategy or are at least working towards one. KPI is short for Key Performance Indicators. To put it simply, they highlight how a certain activity is doing, hence the performance. By identifying certain indicators, you will know exactly what to look for when […]